{"id":13094,"date":"2023-05-08T11:05:57","date_gmt":"2023-05-08T04:05:57","guid":{"rendered":"https:\/\/gcloudvn.com\/?p=13094"},"modified":"2024-11-06T14:54:55","modified_gmt":"2024-11-06T07:54:55","slug":"recap-su-kien-customer-analytics-for-growth-marketing-with-google-cloud-platform","status":"publish","type":"post","link":"https:\/\/gcloudvn.com\/en\/kienthuc\/recap-su-kien-customer-analytics-for-growth-marketing-with-google-cloud-platform\/","title":{"rendered":"[RECAP] S\u1ef1 ki\u1ec7n Customer Analytics for Growth Marketing with Google Cloud Platform"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p Marketing Analytics \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u doanh nghi\u1ec7p c\u1ea3 v\u1ec1 m\u1ee5c ti\u00eau, chi ph\u00ed l\u00e0 b\u00e0i to\u00e1n \u0111\u00e1ng quan t\u00e2m hi\u1ec7n nay \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng, l\u00e0m ch\u1ee7 trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. V\u00e0o ng\u00e0y 25\/04\/2023 v\u1eeba qua, <a href=\"https:\/\/gcloudvn.com\/google-cloud-platform\/\">Google Cloud<\/a> ph\u1ed1i h\u1ee3p Gimasys \u2013 Google Cloud Premiere Partner t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n h\u1ed9i th\u1ea3o v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cCustomer Analytics for Growth Marketing with Google Cloud Platform\u201d.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo kh\u1ea3o s\u00e1t c\u1ee7a McKinsey v\u1ec1 <\/span><i><span style=\"font-weight: 400;\">\u201cWhy customer analytics matter\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng: vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng th\u1ee9 n\u0103m v\u1ec1 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng trong s\u1ed1 13 l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng, trong khi n\u0103m 2015 n\u00f3 ch\u1ec9 \u0111\u1ee9ng th\u1ee9 t\u00e1m; \u0111i\u1ec1u n\u00e0y cho th\u1ea5y vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u00f3ng m\u1ed9t vai tr\u00f2 kh\u00f4ng nh\u1ecf v\u00e0 n\u00f3 s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t huy ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3 trong vi\u1ec7c gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft nhu c\u1ea7u kh\u00e1ch h\u00e0ng. V\u00ec th\u1ebf, vi\u1ec7c hi\u1ec3u \u0111\u00fang v\u00e0 n\u1eafm b\u1eaft d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng trong h\u1ec7 th\u1ed1ng ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ed9t xu h\u01b0\u1edbng b\u1eaft bu\u1ed9c d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Th\u00f4ng qua s\u1ef1 ki\u1ec7n \u201c<\/span><b>Customer Analytics for Growth Marketing with Google Cloud Platform<\/b><span style=\"font-weight: 400;\">\u201c, c\u00e1c di\u1ec5n gi\u1ea3 \u0111\u00e3 mang \u0111\u1ebfn g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 vi\u1ec7c \u1ee9ng d\u1ee5ng <\/span><b>ph\u00e2n t\u00edch d\u1eef li\u1ec7u (Customer Analytics)<\/b><span style=\"font-weight: 400;\"> trong doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng, nh\u1eefng y\u1ebfu t\u1ed1 c\u0169ng nh\u01b0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n \u0111\u1ee7 \u0111\u1ec3 n\u1ed9i t\u1ea1i doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n t\u00edch s\u00e2u x\u00e1t v\u00e0 l\u00e0m ch\u1ee7 vi\u1ec7c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p><strong><i>M\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh trong s\u1ef1 ki\u1ec7n:<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13098\" src=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100849-scaled.jpg\" alt=\"[RECAP] S\u1ef1 ki\u1ec7n Customer Analytics for Growth Marketing with Google Cloud Platform 4\" width=\"600\" height=\"400\" srcset=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100849-scaled.jpg 2560w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100849-768x512.jpg 768w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100849-391x260.jpg 391w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100849-1536x1024.jpg 1536w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100849-2048x1365.jpg 2048w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100849-18x12.jpg 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13099\" src=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100858-scaled.jpg\" alt=\"[RECAP] S\u1ef1 ki\u1ec7n Customer Analytics for Growth Marketing with Google Cloud Platform 3\" width=\"600\" height=\"400\" srcset=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100858-scaled.jpg 2560w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100858-768x512.jpg 768w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100858-391x260.jpg 391w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100858-1536x1024.jpg 1536w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100858-2048x1365.jpg 2048w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100858-18x12.jpg 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13100\" src=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100958-scaled.jpg\" alt=\"[RECAP] S\u1ef1 ki\u1ec7n Customer Analytics for Growth Marketing with Google Cloud Platform 2\" width=\"600\" height=\"400\" srcset=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100958-scaled.jpg 2560w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100958-768x512.jpg 768w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100958-391x260.jpg 391w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100958-1536x1024.jpg 1536w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100958-2048x1365.jpg 2048w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK100958-18x12.jpg 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13101\" src=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK101021-scaled.jpg\" alt=\"[RECAP] S\u1ef1 ki\u1ec7n Customer Analytics for Growth Marketing with Google Cloud Platform\" width=\"600\" height=\"400\" srcset=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK101021-scaled.jpg 2560w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK101021-768x512.jpg 768w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK101021-391x260.jpg 391w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK101021-1536x1024.jpg 1536w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK101021-2048x1365.jpg 2048w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK101021-18x12.jpg 18w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/05\/DK101021-scaled-450x300.jpg 450w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1ea1i s\u1ef1 ki\u1ec7n, kh\u00e1ch tham d\u1ef1 \u0111\u01b0\u1ee3c chia s\u1ebb k\u1ebft n\u1ed1i, trao \u0111\u1ed5i v\u1edbi c\u00e1c di\u1ec5n gi\u1ea3 t\u1eeb Gimasys &amp; Google v\u1ec1 vi\u1ec7c \u1ee9ng d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng insight thi\u1ebft th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng qua \u0111\u00f3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch c\u00e1 nh\u00e2n ho\u00e1 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi h\u01a1n 17 n\u0103m kinh nghi\u1ec7m, <\/span><b>C\u00f4ng ty TNHH T\u00edch h\u1ee3p H\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd Qu\u1ed1c t\u1ebf (Gimasys) <\/b><span style=\"font-weight: 400;\">\u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c tin c\u1eady v\u00e0 uy t\u00edn cho c\u00e1c d\u1ef1 \u00e1n c\u00f4ng ngh\u1ec7 th\u00f4ng tin, cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cho doanh nghi\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3, Gimasys c\u00f2n l\u00e0 \u0111\u1ed1i t\u00e1c h\u00e0ng \u0111\u1ea7u c\u1ee7a Google Cloud t\u1ea1i Vi\u1ec7t Nam v\u1edbi m\u1ee5c ti\u00eau cung c\u1ea5p gi\u1ea3i ph\u00e1p l\u00e0m vi\u1ec7c nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3 v\u1edbi chi ph\u00ed \u0111\u1ea7u t\u01b0 h\u1ee3p l\u00fd.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u1ebfu Qu\u00fd doanh nghi\u1ec7p c\u1ea7n trao \u0111\u1ed5i t\u01b0 v\u1ea5n v\u1ec1 vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p Google Cloud ph\u00f9 h\u1ee3p theo nhu c\u1ea7u ri\u00eang doanh nghi\u1ec7p, vui l\u00f2ng li\u00ean h\u1ec7:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Hotline:<\/strong> 0974 417 099<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Email:<\/strong> gcp@gimasys.com<\/span><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><strong>Ngu\u1ed3n: <a href=\"https:\/\/gcloudvn.com\/\">Gimasys<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p Marketing Analytics \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u doanh nghi\u1ec7p c\u1ea3 v\u1ec1 m\u1ee5c ti\u00eau, chi ph\u00ed l\u00e0 b\u00e0i to\u00e1n \u0111\u00e1ng quan t\u00e2m hi\u1ec7n nay \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng, l\u00e0m ch\u1ee7 trong chi\u1ebfn l\u01b0\u1ee3c&hellip;<\/p>","protected":false},"author":2,"featured_media":13101,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[189],"tags":[],"class_list":["post-13094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-noi-bat","entry","has-media","sticky"],"_links":{"self":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/posts\/13094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/comments?post=13094"}],"version-history":[{"count":0,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/posts\/13094\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/media\/13101"}],"wp:attachment":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/media?parent=13094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/categories?post=13094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/tags?post=13094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}