{"id":16486,"date":"2023-10-23T14:22:42","date_gmt":"2023-10-23T07:22:42","guid":{"rendered":"https:\/\/gcloudvn.com\/?p=16486"},"modified":"2023-12-01T13:56:09","modified_gmt":"2023-12-01T06:56:09","slug":"vai-tro-cua-google-analytics-ga4-va-bigquery-trong-marketing-va-data-analytics","status":"publish","type":"post","link":"https:\/\/gcloudvn.com\/en\/kienthuc\/vai-tro-cua-google-analytics-ga4-va-bigquery-trong-marketing-va-data-analytics\/","title":{"rendered":"The Role of Google Analytics (GA4) and BigQuery in Marketing and Data Analytics"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: justify;\"><a href=\"https:\/\/gcloudvn.com\/en\/google-cloud-platform\/\">Google Cloud<\/a> \u0111\u00e3 k\u1ebft h\u1ee3p v\u1edbi Google Analytics \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh mang t\u00ednh Data-driven. Vi\u1ec7c mang d\u1eef li\u1ec7u t\u1eeb Google Analytics v\u00e0o BigQuery c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 nh\u1eefng insight mang t\u00ednh business t\u1eeb nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 t\u0103ng hi\u1ec7u su\u1ea5t \u0111\u1ea7u t\u01b0 doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16494\" src=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/10\/ga4_marketing_2.jpg\" alt=\"Vai tr\u00f2 c\u1ee7a Google Analytics (GA4) v\u00e0 BigQuery trong Marketing v\u00e0 Data Analytics 1\" width=\"600\" height=\"315\" srcset=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/10\/ga4_marketing_2.jpg 601w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/10\/ga4_marketing_2-18x9.jpg 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/vai-tro-cua-google-analytics-ga4-va-bigquery-trong-marketing-va-data-analytics\/#Tong_quan\" >overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/vai-tro-cua-google-analytics-ga4-va-bigquery-trong-marketing-va-data-analytics\/#Cac_usecase_pho_bien\" >C\u00e1c usecase ph\u1ed5 bi\u1ebfn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/vai-tro-cua-google-analytics-ga4-va-bigquery-trong-marketing-va-data-analytics\/#Tam_ket\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Tong_quan\"><\/span>overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><strong>C\u00f4ng c\u1ee5 quen thu\u1ed9c \u0111\u1ec3 t\u0103ng t\u0103ng hi\u1ec7u su\u1ea5t Marketing<\/strong><\/p>\n<p style=\"text-align: justify;\">N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00e1ch bi\u1ebfn d\u1eef li\u1ec7u th\u00e0nh c\u00e1c ti\u00eau chu\u1ea9n \u0111\u1ea7u v\u00e0o cho c\u00e1c chi\u1ebfn d\u1ecbch marketing v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh th\u00ec vi\u1ec7c s\u1eed d\u1ee5ng Google Analytics v\u00e0 <a href=\"https:\/\/gcloudvn.com\/en\/bigquery\/\">BigQuery<\/a> c\u00f9ng v\u1edbi Looker Studio s\u1ebd l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi. Nh\u1eefng c\u00f4ng c\u1ee5 quen thu\u1ed9c n\u00e0y k\u1ebft h\u1ee3p c\u00f9ng nhau v\u1edbi c\u00e1c t\u00edch h\u1ee3p s\u1eb5n c\u00f3 s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u cho vi\u1ec7c ph\u00e2n t\u00edch, ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng v\u00e0 chia s\u1ebb insight.<\/p>\n<p style=\"text-align: justify;\"><strong>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa GA4 v\u00e0 Universal Analytics l\u00e0 g\u00ec?<\/strong><\/p>\n<p style=\"text-align: justify;\">Google Analytics 4 (GA4) \u0111\u00e3 thay th\u1ebf Universal Analytics t\u1eeb ng\u00e0y 1 th\u00e1ng 7 n\u0103m 2023. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 Universal Analytics s\u1ebd d\u1eebng vi\u1ec7c x\u1eed l\u00fd d\u1eef li\u1ec7u m\u1edbi, v\u00ec v\u1eady b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 x\u1eed l\u00fd d\u1eef li\u1ec7u m\u1edbi ho\u1eb7c hi\u1ec3n th\u1ecb b\u00e1o c\u00e1o v\u00e0 ch\u1ec9 s\u1ed1 c\u1eadp nh\u1eadt v\u1ec1 hi\u1ec7u su\u1ea5t \u1ee9ng d\u1ee5ng ho\u1eb7c trang web c\u1ee7a b\u1ea1n sau ng\u00e0y \u0111\u00f3. Google Analytics 4 s\u1ebd l\u00e0 phi\u00ean b\u1ea3n ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7y \u0111\u1ee7 duy nh\u1ea5t c\u1ee7a Google Analytics sau ng\u00e0y 1 th\u00e1ng 7 n\u0103m 2023. Universal Analytics 360 s\u1ebd ti\u1ebfp t\u1ee5c x\u1eed l\u00fd d\u1eef li\u1ec7u m\u1edbi cho \u0111\u1ebfn ng\u00e0y 1 th\u00e1ng 7 n\u0103m 2024.<\/p>\n<p style=\"text-align: justify;\"><strong>T\u1ea1i sao b\u1ea1n n\u00ean xu\u1ea5t d\u1eef li\u1ec7u Google Analytics v\u00e0o BigQuery?<\/strong><\/p>\n<p style=\"text-align: justify;\">B\u1ea1n c\u00f3 th\u1ec3 xu\u1ea5t t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u t\u1eeb Google Analytics v\u00e0o BigQuery 1 c\u00e1ch ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed v\u1edbi BigQuery Export, m\u1ed9t ti\u1ec7n \u00edch c\u00f3 s\u1eb5n trong Google Analytics (GA4). Trong BigQuery, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadp d\u1eef li\u1ec7u ngo\u1ea1i lai t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c, nh\u01b0 d\u1eef li\u1ec7u CRM, v\u00e0 k\u1ebft h\u1ee3p n\u00f3 v\u1edbi d\u1eef li\u1ec7u Google Analytics c\u1ee7a m\u00ecnh, s\u1eed d\u1ee5ng c\u00fa ph\u00e1p gi\u1ed1ng SQL \u0111\u1ec3 truy v\u1ea5n d\u1eef li\u1ec7u cho b\u00e1o c\u00e1o n\u00e2ng cao h\u01a1n gi\u1edbi h\u1ea1n v\u1edbi m\u1eabu v\u00e0 h\u1ea1n m\u1ee9c. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, kh\u00e1m ph\u00e1 thu\u1ed9c t\u00ednh truy c\u1eadp t\u00f9y ch\u1ec9nh v\u00e0 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh ML \u0111\u01a1n gi\u1ea3n cho b\u00e1o c\u00e1o v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\"><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thi\u1ebft l\u1eadp Google Analytics BigQuery Export?<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0110\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n t\u1ea1o m\u1ed9t d\u1ef1 \u00e1n Google Cloud m\u1edbi v\u00e0 k\u00edch ho\u1ea1t BigQuery. Sau \u0111\u00f3, b\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb d\u1ef1 \u00e1n c\u1ee7a m\u00ecnh cho BigQuery Export. N\u1ebfu \u0111\u00e2y l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean b\u1ea1n s\u1eed d\u1ee5ng t\u00ednh n\u0103ng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i Google Analytics v\u1edbi BigQuery, mi\u1ec5n ph\u00ed v\u00e0 kh\u00f4ng c\u1ea7n th\u1ebb t\u00edn d\u1ee5ng<\/p>\n<p style=\"text-align: justify;\"><strong>BigQuery c\u00f3 th\u1ec3 \u0111\u01b0a d\u1eef li\u1ec7u t\u1eeb Google Analytics v\u00e0o Looker Studio kh\u00f4ng?<\/strong><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16496 size-full\" src=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/10\/ga4_marketing_1.jpg\" alt=\"Vai tr\u00f2 c\u1ee7a Google Analytics (GA4) v\u00e0 BigQuery trong Marketing v\u00e0 Data Analytics 2\" width=\"600\" height=\"337\" srcset=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/10\/ga4_marketing_1.jpg 600w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/10\/ga4_marketing_1-18x10.jpg 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: justify;\">C\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i d\u1eef li\u1ec7u t\u1eeb Google Analytics tr\u1ef1c ti\u1ebfp v\u00e0o Looker Studio \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c b\u00e1o c\u00e1o v\u00e0 b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n, sau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia s\u1ebb gi\u1eefa c\u00e1c \u0111\u1ed9i nh\u00f3m. (C\u00e1c b\u00e1o c\u00e1o trong Looker Studio k\u1ebft n\u1ed1i v\u1edbi d\u1eef li\u1ec7u Google Analytics ph\u1ea3i tu\u00e2n theo quy chu\u1ea9n Google Analytics Data API). T\u00ednh n\u0103ng xu\u1ea5t d\u1eef li\u1ec7u t\u1eeb BigQuery l\u00ean Looker Studio cung c\u1ea5p kh\u1ea3 n\u0103ng v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi Google Analytics Data API m\u00e0 kh\u00f4ng c\u1ea7n lo l\u1eafng v\u1ec1 vi\u1ec7c x\u1eed l\u00fd d\u1eef li\u1ec7u \u0111\u1ed3 s\u1ed9, \u0111\u1ed3ng th\u1eddi cho ph\u00e9p b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn ch\u00ednh x\u00e1c v\u1ec1 d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng b\u1ecb h\u1ea1n ch\u1ebf t\u1eeb API.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Cac_usecase_pho_bien\"><\/span>C\u00e1c usecase ph\u1ed5 bi\u1ebfn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><strong>Kh\u00e1m ph\u00e1 c\u00e1c Insights Marketing m\u1ed9t c\u00e1ch nhanh ch\u00f3ng<\/strong><\/p>\n<p style=\"text-align: justify;\">BigQuery cho ph\u00e9p b\u1ea1n truy v\u1ea5n d\u1eef li\u1ec7u t\u1eeb Google Analytics \u0111\u1ec3 nhanh ch\u00f3ng tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi kinh doanh quan tr\u1ecdng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi nh\u1edd Bigquerry v\u00e0 GA4:<\/p>\n<ol style=\"text-align: justify;\">\n<li>S\u1ed1 giao d\u1ecbch trung b\u00ecnh c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng l\u00e0 bao nhi\u00eau?<\/li>\n<li>Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u01b0\u1ee3c mua b\u1edfi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua m\u1ed9t s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh?<\/li>\n<li>10 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u00eam v\u00e0o gi\u1ecf h\u00e0ng nhi\u1ec1u nh\u1ea5t trong su\u1ed1t 12 th\u00e1ng qua l\u00e0 g\u00ec?<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><strong>X\u00e2y d\u1ef1ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/strong><\/p>\n<p style=\"text-align: justify;\">Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ti\u1ebfp th\u1ecb s\u1ed1 h\u00f3a v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi t\u0103ng ROI c\u1ee7a Marketing.<\/p>\n<p style=\"text-align: justify;\">B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u t\u1eeb Google Analytics, t\u1eeb ng\u01b0\u1eddi truy c\u1eadp trang web \u0111\u00e3 th\u00eam v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng kh\u00f4ng mua \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb LTV cao. BigQuery cho ph\u00e9p b\u1ea1n nhanh ch\u00f3ng ph\u00e2n \u0111o\u1ea1n v\u00e0 chia s\u1ebb l\u1ea1i c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y v\u00e0o Google Analytics.<\/p>\n<p style=\"text-align: justify;\"><strong>S\u1eed d\u1ee5ng BigQuery ML cho ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n<\/strong><\/p>\n<p style=\"text-align: justify;\">S\u1eed d\u1ee5ng Machine Learning t\u00edch h\u1ee3p s\u1eb5n c\u1ee7a BigQuery \u0111\u1ec3 d\u1ef1 b\u00e1o v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch Marketing t\u1ed1t h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u Marketing cho l\u1ecbch s\u1eed \u0111\u1ec3 t\u1ea1o d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c bao g\u1ed3m t\u00ednh m\u00f9a v\u1ee5 \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch t\u1ed1t h\u01a1n cho ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n<p style=\"text-align: justify;\">BigQuery ML cho ph\u00e9p b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1 \u0111o\u00e1n nh\u01b0 xu h\u01b0\u1edbng mua h\u00e0ng ho\u1eb7c gi\u00e1 tr\u1ecb LTV d\u1ef1 \u0111o\u00e1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u Google Analytics m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 gi\u00e1 tr\u1ecb. Kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n d\u1ef1a tr\u00ean ML c\u0169ng cho ph\u00e9p b\u1ea1n d\u1ef1 \u0111o\u00e1n vi\u1ec7c kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify;\"><strong>X\u00e2y d\u1ef1ng b\u1ea3ng b\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t Marketing<\/strong><\/p>\n<p style=\"text-align: justify;\">X\u00e2y d\u1ef1ng b\u1ea3ng b\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t Marketing v\u1edbi Looker Studio<\/p>\n<p style=\"text-align: justify;\">Looker Studio k\u1ebft n\u1ed1i v\u1edbi h\u00e0ng tr\u0103m ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 cho ph\u00e9p b\u1ea1n t\u1ea1o b\u1ea3ng b\u00e1o c\u00e1o v\u1edbi \u0111\u1ed3 h\u1ecda \u1ea5n t\u01b0\u1ee3ng, gi\u00fap b\u1ea1n k\u1ebft h\u1ee3p v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn s\u00e2u r\u1ed9ng 1 c\u00e1ch nhanh ch\u00f3ng. Nh\u1eadp d\u1eef li\u1ec7u ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n, t\u1eeb Google Analytics v\u00e0 Google Search Console sau \u0111\u00f3 t\u00f9y ch\u1ec9nh giao di\u1ec7n c\u1ee7a, bao g\u1ed3m c\u1ea3 b\u1ea3ng v\u00e0 bi\u1ec3u \u0111\u1ed3, \u0111\u1ec3 n\u00eau b\u1eadt hi\u1ec7u su\u1ea5t.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Vi\u1ec7c k\u1ebft n\u1ed1i d\u1eef li\u1ec7u Google Analytics v\u1edbi BigQuery b\u1eb1ng BigQuery Export, hi\u1ec7n mi\u1ec5n ph\u00ed cho t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng GA4, \u0111\u1ec3 nhanh ch\u00f3ng truy v\u1ea5n t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u Google Analytics c\u1ee7a b\u1ea1n v\u00e0 x\u00e2y d\u1ef1ng ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng. Ngo\u00e0i ra b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i d\u1eef li\u1ec7u GA4 v\u1edbi BigQuery qua Looker Studio \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3ng b\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t Marketing m\u1ed9t c\u00e1ch nhanh ch\u00f3ng d\u1ec5 hi\u1ec3u.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\">For more detailed product information or to need technical support, you can contact Gimasys - Premier Partner of Google in Vietnam at the following information:<\/p>\n<ul class=\"ul1\" style=\"text-align: justify;\">\n<li class=\"li2\"><b>Hotline:\u00a0<\/b>0974 417 099 (HCM) | 0987 682 505 (HN)<\/li>\n<li class=\"li3\"><span class=\"s3\"><b>Email:\u00a0<\/b><a href=\"mailto:gcp@gimasys.com\"><span class=\"s4\">gcp@gimasys.com<\/span><\/a><\/span><\/li>\n<\/ul>\n<p class=\"p4\" style=\"text-align: right;\"><b>Source:\u00a0<\/b><a href=\"https:\/\/gcloudvn.com\/en\/\"><span class=\"s5\"><b>Gimasys<\/b><\/span><\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_btn3-container vc_btn3-center\" ><a class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-modern vc_btn3-color-blue\" href=\"https:\/\/gcloudvn.com\/en\/dang-ky-tu-van\/\" title=\"\">\u0110\u0102NG K\u00dd T\u01af V\u1ea4N NGAY<\/a><\/div><\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"Google Cloud \u0111\u00e3 k\u1ebft h\u1ee3p v\u1edbi Google Analytics \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh mang t\u00ednh Data-driven. Vi\u1ec7c mang d\u1eef li\u1ec7u t\u1eeb Google Analytics v\u00e0o BigQuery c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 nh\u1eefng insight mang t\u00ednh business&hellip;","protected":false},"author":2,"featured_media":16493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kienthuc","entry","has-media"],"_links":{"self":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/posts\/16486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/comments?post=16486"}],"version-history":[{"count":0,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/posts\/16486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/media\/16493"}],"wp:attachment":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/media?parent=16486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/categories?post=16486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/tags?post=16486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}