{"id":17102,"date":"2023-11-16T10:39:29","date_gmt":"2023-11-16T03:39:29","guid":{"rendered":"https:\/\/gcloudvn.com\/?p=17102"},"modified":"2023-12-07T15:42:15","modified_gmt":"2023-12-07T08:42:15","slug":"google-launches-data-clean-rooms-for-bigquery","status":"publish","type":"post","link":"https:\/\/gcloudvn.com\/en\/kienthuc\/google-launches-data-clean-rooms-for-bigquery\/","title":{"rendered":"Google launches Data Clean Room for BigQuery"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/google-launches-data-clean-rooms-for-bigquery\/#Cach_chia_se_du_lieu_an_toan_va_rieng_tu_trong_BigQuery_Cleaning_Room\" >How to share secure and private Data in BigQuery Cleaning Rooms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/google-launches-data-clean-rooms-for-bigquery\/#Cac_tinh_huong_su_dung_cho_Data_Clean_Room_gom\" >Use cases for Data Clean Rooms can be for example:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Cach_chia_se_du_lieu_an_toan_va_rieng_tu_trong_BigQuery_Cleaning_Room\"><\/span><strong>How to share secure and private Data in BigQuery Cleaning Rooms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">After announcing it for Q3 this year, Data Clean Rooms are now finally in preview for BigQuery. These rooms provide a secure environment in which multiple parties can share, join, and analyze their data assets without moving or revealing the underlying data[1].<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Already last year, Google has launched Analytics Hub which is built on BigQuery, which lets customers share and exchange data cost-effectively, while helping to minimize data movement challenges[2].<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Data Clean Rooms will be accessible in every BigQuery region through Analytics Hub, and can be created and deployed within minutes. Customers can make use of the Google Cloud console or APIs to establish safe clean room environments, and invite partners or other participants to contribute to these rooms with data [3]. Users usually share many types of data that also have more stringent regulatory and privacy requirements. Hence, a Data Clean Room could be a possible solution. It is a technology service that helps content platforms to keep first person user data private when interacting with partners.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The approach of a Data Clean Room is to keep user data isolated and private. A Data Clean Room offers aggregated and anonymized user information to keep user privacy safe, while offering advertisers non-personally identifiable information to target a specific demographic and for audience measurement[4].<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17103\" src=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/11\/BigQuery-Cleaning-Room.jpg\" alt=\"Google launches Data Clean Room for BigQuery\" width=\"600\" height=\"362\" srcset=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/11\/BigQuery-Cleaning-Room.jpg 601w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2023\/11\/BigQuery-Cleaning-Room-18x12.jpg 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/strong><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Cac_tinh_huong_su_dung_cho_Data_Clean_Room_gom\"><\/span><strong>Use cases for Data Clean Rooms can be for example:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retailers can optimize marketing and promotional activities by combining their data with external advertisers [3][4].<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Financial Service enterprises can improve fraud detection by combining sensitive data from other financial and government agencies [3].<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the healthcare industry, doctors and pharmaceutical researchers can share data within a clean room to learn how patients are reacting to treatments [3].<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As already said, for me this is a brilliant concept to share sensible data securely and a great new feature of the Google Analytics Hub and BigQuery. However, keep in mind that the feature is still in preview, so you can set up PoC testing until this features becomes generally available.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00e1ch chia s\u1ebb d\u1eef li\u1ec7u an to\u00e0n v\u00e0 ri\u00eang t\u01b0 trong BigQuery Cleaning Room Sau bu\u1ed5i th\u00f4ng b\u00e1o ra m\u1eaft trong Qu\u00fd 3 n\u0103m nay, Data Clean Room nay \u0111\u00e3 ch\u00ednh th\u1ee9c c\u00f3 m\u1eb7t phi\u00ean b\u1ea3n th\u1eed nghi\u1ec7m cho n\u1ec1n&hellip;<\/p>","protected":false},"author":2,"featured_media":17103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,135],"tags":[],"class_list":["post-17102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kienthuc","category-google-cloud-platform","entry","has-media"],"_links":{"self":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/posts\/17102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/comments?post=17102"}],"version-history":[{"count":0,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/posts\/17102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/media\/17103"}],"wp:attachment":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/media?parent=17102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/categories?post=17102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/tags?post=17102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}