{"id":21026,"date":"2024-12-23T16:17:15","date_gmt":"2024-12-23T09:17:15","guid":{"rendered":"https:\/\/gcloudvn.com\/?p=21026"},"modified":"2024-12-23T16:21:51","modified_gmt":"2024-12-23T09:21:51","slug":"transactional-email-va-marketing-email","status":"publish","type":"post","link":"https:\/\/gcloudvn.com\/en\/kienthuc\/transactional-email-va-marketing-email\/","title":{"rendered":"Transactional Email l\u00e0 g\u00ec? So s\u00e1nh Transactional Email v\u00e0 Marketing Email"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">Trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb qua email, <\/span><b><i>transactional email<\/i><\/b><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m kh\u00f4ng c\u00f2n xa l\u1ea1. V\u1eady <\/span><b><i>transactional email<\/i><\/b><span style=\"font-weight: 400;\"> l\u00e0 g\u00ec v\u00e0 n\u00f3 c\u00f3 nh\u1eefng \u0111\u1eb7c tr\u01b0ng ri\u00eang bi\u1ec7t n\u00e0o so v\u1edbi c\u00e1c lo\u1ea1i email marketing kh\u00e1c? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 lo\u1ea1i h\u00ecnh email quan tr\u1ecdng n\u00e0y.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/transactional-email-va-marketing-email\/#Dinh_nghia_Transactional_Email\" >\u0110\u1ecbnh ngh\u0129a Transactional Email<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/transactional-email-va-marketing-email\/#Loi_ich_cua_Transactional_Email\" >L\u1ee3i \u00edch c\u1ee7a Transactional Email<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/transactional-email-va-marketing-email\/#Cac_loai_Transactional_Email_pho_bien\" >C\u00e1c lo\u1ea1i Transactional Email ph\u1ed5 bi\u1ebfn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/transactional-email-va-marketing-email\/#So_sanh_Transactional_Email_va_Marketing_Email\" >So s\u00e1nh Transactional Email v\u00e0 Marketing Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/transactional-email-va-marketing-email\/#Ket_luan\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Dinh_nghia_Transactional_Email\"><\/span><b>\u0110\u1ecbnh ngh\u0129a Transactional Email<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u0169ng gi\u1ed1ng nh\u01b0 email marketing, transactional email \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, transactional email c\u00f3 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a cao h\u01a1n v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edf ra v\u1edbi t\u1ef7 l\u1ec7 cao h\u01a1n. \u0110i\u1ec1u n\u00e0y l\u00e0 do transactional email cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u00e0 c\u1ea7n thi\u1ebft cho kh\u00e1ch h\u00e0ng, \u0111\u00e1p \u1ee9ng tr\u1ef1c ti\u1ebfp nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Transactional email hay c\u00f2n g\u1ecdi l\u00e0 email giao d\u1ecbch<\/span><span style=\"font-weight: 400;\">, l\u00e0 nh\u1eefng th\u00f4ng \u0111i\u1ec7p kh\u00f4ng th\u1ec3 thi\u1ebfu trong h\u00e0nh tr\u00ecnh v\u00e0 th\u00f3i quen mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng email n\u00e0y kh\u00f4ng ch\u1ec9 cung c\u1ea5p th\u00f4ng tin v\u1ec1 \u0111\u01a1n h\u00e0ng, m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c g\u1eedi transactional email m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng l\u00f2ng tin v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i.<\/span><\/p>\n<figure id=\"attachment_21028\" aria-describedby=\"caption-attachment-21028\" style=\"width: 1832px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21028\" src=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-23-at-15.10.03-min.png\" alt=\"So s\u00e1nh Transactional Email v\u00e0 Marketing Email\" width=\"1832\" height=\"990\" srcset=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-23-at-15.10.03-min.png 1832w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-23-at-15.10.03-min-768x415.png 768w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-23-at-15.10.03-min-1536x830.png 1536w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-23-at-15.10.03-min-18x10.png 18w\" sizes=\"auto, (max-width: 1832px) 100vw, 1832px\" \/><figcaption id=\"caption-attachment-21028\" class=\"wp-caption-text\"><em>So s\u00e1nh Transactional Email v\u00e0 Marketing Email<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Loi_ich_cua_Transactional_Email\"><\/span><b>L\u1ee3i \u00edch c\u1ee7a Transactional Email<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Transactional Email l\u00e0 nh\u1eefng email \u0111\u01b0\u1ee3c g\u1eedi t\u1ef1 \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd, ch\u1eb3ng h\u1ea1n nh\u01b0 x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng, \u0111\u1eb7t l\u1ea1i m\u1eadt kh\u1ea9u hay th\u00f4ng b\u00e1o v\u1ec1 tr\u1ea1ng th\u00e1i \u0111\u01a1n h\u00e0ng. Lo\u1ea1i email n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 th\u00f4ng b\u00e1o, m\u00e0 c\u00f2n mang \u0111\u1ebfn nhi\u1ec1u l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/b><span style=\"font-weight: 400;\"> Transactional Email \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ho\u00e0n th\u00e0nh h\u00e0nh tr\u00ecnh mua h\u00e0ng. V\u00ed d\u1ee5, m\u1ed9t email x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng k\u00e8m theo m\u00e3 gi\u1ea3m gi\u00e1 cho \u0111\u01a1n h\u00e0ng ti\u1ebfp theo s\u1ebd khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay l\u1ea1i mua s\u1eafm.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> B\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi v\u00e0 ch\u00ednh x\u00e1c, Transactional Email gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 tin t\u01b0\u1edfng h\u01a1n. V\u00ed d\u1ee5, email th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c \u0111\u01a1n h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c giao h\u00e0ng s\u1ebd t\u1ea1o c\u1ea3m gi\u00e1c h\u00e0i l\u00f2ng v\u00e0 y\u00ean t\u00e2m cho kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thu th\u1eadp d\u1eef li\u1ec7u qu\u00fd gi\u00e1:<\/b><span style=\"font-weight: 400;\"> M\u1ed7i l\u1ea7n kh\u00e1ch h\u00e0ng m\u1edf ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t Transactional Email, doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 c\u01a1 h\u1ed9i thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm cho t\u1eebng kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u1eady, Transactional Email l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing hi\u1ec7u qu\u1ea3, gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a Transactional Email, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng h\u01a1n.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_loai_Transactional_Email_pho_bien\"><\/span><b>C\u00e1c lo\u1ea1i Transactional Email ph\u1ed5 bi\u1ebfn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Transactional Email (transactional email) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng \u0111\u1ed9 tin c\u1eady cho doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i Transactional Email ph\u1ed5 bi\u1ebfn c\u00f9ng v\u1edbi v\u00ed d\u1ee5 c\u1ee5 th\u1ec3:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Lo\u1ea1i<\/b><\/td>\n<td><b>Email x\u00e1c nh\u1eadn<\/b><\/td>\n<td><b>Email th\u00f4ng b\u00e1o<\/b><\/td>\n<td><b>Email t\u01b0\u01a1ng t\u00e1c<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Purpose<\/b><\/td>\n<td><span style=\"font-weight: 400;\">X\u00e1c nh\u1eadn m\u1ed9t h\u00e0nh \u0111\u1ed9ng ho\u1eb7c giao d\u1ecbch m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ef1c hi\u1ec7n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 \u0111\u01a1n h\u00e0ng, t\u00e0i kho\u1ea3n ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Eg:<\/b><\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng: &#8220;C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 \u0111\u1eb7t h\u00e0ng! \u0110\u01a1n h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c ti\u1ebfp nh\u1eadn v\u00e0 \u0111ang \u0111\u01b0\u1ee3c x\u1eed l\u00fd. Ch\u00fang t\u00f4i s\u1ebd g\u1eedi email x\u00e1c nh\u1eadn khi \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c giao.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email x\u00e1c nh\u1eadn \u0111\u0103ng k\u00fd: &#8220;Xin ch\u00fac m\u1eebng! B\u1ea1n \u0111\u00e3 \u0111\u0103ng k\u00fd th\u00e0nh c\u00f4ng t\u00e0i kho\u1ea3n tr\u00ean website c\u1ee7a ch\u00fang t\u00f4i. H\u00e3y kh\u00e1m ph\u00e1 ngay nh\u1eefng \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn.&#8221;<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email th\u00f4ng b\u00e1o thay \u0111\u1ed5i m\u1eadt kh\u1ea9u: &#8220;Ch\u00fang t\u00f4i \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u thay \u0111\u1ed5i m\u1eadt kh\u1ea9u c\u1ee7a b\u1ea1n. M\u1eadt kh\u1ea9u m\u1edbi c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email th\u00f4ng b\u00e1o \u0111\u01a1n h\u00e0ng \u0111\u00e3 giao: &#8220;\u0110\u01a1n h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c giao th\u00e0nh c\u00f4ng. C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 tin t\u01b0\u1edfng l\u1ef1a ch\u1ecdn ch\u00fang t\u00f4i.&#8221;<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email y\u00eau c\u1ea7u \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m: &#8220;Ch\u00fang t\u00f4i r\u1ea5t mu\u1ed1n bi\u1ebft c\u1ea3m nh\u1eadn c\u1ee7a b\u1ea1n v\u1ec1 s\u1ea3n ph\u1ea9m v\u1eeba mua. H\u00e3y d\u00e0nh v\u00e0i ph\u00fat \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m gi\u00fap ch\u00fang t\u00f4i nh\u00e9!&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8: &#8220;Gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8 c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi ch\u00fang t\u00f4i v\u00e0 c\u00f9ng nhau nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn.&#8221;<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"So_sanh_Transactional_Email_va_Marketing_Email\"><\/span><b>So s\u00e1nh Transactional Email v\u00e0 Marketing Email<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D\u00f9 c\u00f3 v\u1ebb t\u01b0\u01a1ng \u0111\u1ed3ng \u1edf c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean, Email Marketing v\u00e0 Transactional Email l\u1ea1i c\u00f3 nh\u1eefng m\u1ee5c ti\u00eau ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Lo\u1ea1i<\/b><\/td>\n<td>\n<p style=\"text-align: center;\"><b>Transaction Email<\/b><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><b>Marketing Email<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><b>Target<\/b><\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u01a1n thu\u1ea7n th\u00f4ng b\u00e1o nh\u1eefng thay \u0111\u1ed5i v\u1ec1 t\u00e0i kho\u1ea3n ho\u1eb7c x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p th\u00f4ng tin c\u1ea7n thi\u1ebft cho kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1eadp trung v\u00e0o vi\u1ec7c th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><b>Eg:<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Email x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng l\u00e0 m\u1ed9t transactional email, \u0111\u01a1n gi\u1ea3n ch\u1ec9 th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng r\u1eb1ng \u0111\u01a1n h\u00e0ng c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t th\u00e0nh c\u00f4ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Email th\u00f4ng b\u00e1o v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 m\u1edbi nh\u1eb1m khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">D\u00f9 c\u1ea3 hai \u0111\u1ec1u \u0111\u01b0\u1ee3c g\u1eedi qua email nh\u01b0ng m\u1ee5c \u0111\u00edch v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a ch\u00fang ho\u00e0n to\u00e0n kh\u00e1c nhau.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><i>Transactional Email<\/i><\/b><span style=\"font-weight: 400;\"> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 giao ti\u1ebfp m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. Khi \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch th\u00f4ng minh, c\u00e1c email n\u00e0y c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n, ch\u1eb3ng h\u1ea1n nh\u01b0 ho\u00e0n t\u1ea5t giao d\u1ecbch, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho b\u1ea1n b\u00e8 ho\u1eb7c tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i. <\/span><b><i>Transactional Email<\/i><\/b><span style=\"font-weight: 400;\"> th\u01b0\u1eddng b\u1ecb xem nh\u1eb9 nh\u01b0ng th\u1ef1c t\u1ebf ch\u00fang \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u1eefng email n\u00e0y kh\u00f4ng ch\u1ec9 cung c\u1ea5p th\u00f4ng tin c\u1ea7n thi\u1ebft m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c b\u1ecf qua <\/span><b><i>Transactional Email <\/i><\/b><span style=\"font-weight: 400;\">\u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i c\u1ee7ng c\u1ed1 l\u00f2ng tin v\u00e0 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"templatera_shortcode\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-blue\" ><div class=\"vc_message_box-icon\"><i class=\"vc-mono vc-mono-technorati\"><\/i><\/div><p><a href=\"https:\/\/gcloudvn.com\/en\/main-logo-1\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-664\" src=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2021\/06\/main-logo-1.png\" alt=\"\" width=\"221\" height=\"72\" srcset=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2021\/06\/main-logo-1.png 214w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2021\/06\/main-logo-1-18x6.png 18w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2021\/06\/main-logo-1-183x60.png 183w\" sizes=\"auto, (max-width: 221px) 100vw, 221px\" \/><\/a>As a senior partner of Google in Vietnam, Gimasys has more than 10+ years of experience, consulting on implementing digital transformation for 2000+ domestic corporations. Some typical customers Jetstar, Dien Quan Media, Heineken, Jollibee, Vietnam Airline, HSC, SSI...<\/p>\n<p>Gimasys is currently a strategic partner of many major technology companies in the world such as Salesforce, Oracle Netsuite, Tableau, Mulesoft.<\/p>\n<p>Contact Gimasys - Google Cloud Premier Partner for advice on strategic solutions suitable to the specific needs of your business:<\/p>\n<ul>\n<li>Email: gcp@gimasys.com<\/li>\n<li>Hotline: 0974 417 099<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"Trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb qua email, transactional email l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m kh\u00f4ng c\u00f2n xa l\u1ea1. V\u1eady transactional email l\u00e0 g\u00ec v\u00e0 n\u00f3 c\u00f3 nh\u1eefng \u0111\u1eb7c tr\u01b0ng ri\u00eang bi\u1ec7t n\u00e0o so v\u1edbi c\u00e1c lo\u1ea1i email marketing kh\u00e1c? B\u00e0i vi\u1ebft&hellip;","protected":false},"author":2,"featured_media":21027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,134],"tags":[],"class_list":["post-21026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kienthuc","category-google-workspace","entry","has-media"],"_links":{"self":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/posts\/21026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/comments?post=21026"}],"version-history":[{"count":0,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/posts\/21026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/media\/21027"}],"wp:attachment":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/media?parent=21026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/categories?post=21026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/tags?post=21026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}