{"id":21154,"date":"2025-01-13T11:00:41","date_gmt":"2025-01-13T04:00:41","guid":{"rendered":"https:\/\/gcloudvn.com\/?p=21154"},"modified":"2025-01-13T11:05:39","modified_gmt":"2025-01-13T04:05:39","slug":"toi-uu-chi-phi-cho-nha-ban-le-voi-google-bigquerry","status":"publish","type":"post","link":"https:\/\/gcloudvn.com\/en\/kienthuc\/toi-uu-chi-phi-cho-nha-ban-le-voi-google-bigquerry\/","title":{"rendered":"T\u1ed1i \u01b0u chi ph\u00ed cho nh\u00e0 b\u00e1n l\u1ebb v\u1edbi Google Bigquerry"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb, vi\u1ec7c qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh l\u00e0 m\u1ed9t b\u00e0i to\u00e1n nan gi\u1ea3i \u0111\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p. Google BigQuery ch\u00ednh l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y. V\u1edbi kh\u1ea3 n\u0103ng x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 linh ho\u1ea1t, BigQuery gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21162\" src=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2025\/01\/Thang-72024-2025-01-13T093853.560.jpg\" alt=\"\" width=\"600\" height=\"375\" srcset=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2025\/01\/Thang-72024-2025-01-13T093853.560.jpg 600w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2025\/01\/Thang-72024-2025-01-13T093853.560-18x12.jpg 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/toi-uu-chi-phi-cho-nha-ban-le-voi-google-bigquerry\/#Chi_phi_cua_doanh_nghiep_ban_le_khi_ap_dung_chua_tot_cac_giai_phap_cong_nghe\" >Chi ph\u00ed c\u1ee7a doanh nghi\u1ec7p b\u00e1n l\u1ebb khi \u00e1p d\u1ee5ng ch\u01b0a t\u1ed1t c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/toi-uu-chi-phi-cho-nha-ban-le-voi-google-bigquerry\/#Toi_uu_hoa_chi_phi_cho_doanh_nghiep_ban_le_nho_Google_BigQuery\" >T\u1ed1i \u01b0u h\u00f3a chi ph\u00ed cho doanh nghi\u1ec7p b\u00e1n l\u1ebb nh\u1edd Google BigQuery<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/toi-uu-chi-phi-cho-nha-ban-le-voi-google-bigquerry\/#Quan_ly_hang_ton_hieu_qua\" >Qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/toi-uu-chi-phi-cho-nha-ban-le-voi-google-bigquerry\/#Ca_nhan_hoa_trai_nghiem_khach_hang\" >C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/toi-uu-chi-phi-cho-nha-ban-le-voi-google-bigquerry\/#Toi_uu_hoa_gia_ca\" >T\u1ed1i \u01b0u h\u00f3a gi\u00e1 c\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/toi-uu-chi-phi-cho-nha-ban-le-voi-google-bigquerry\/#Xac_dinh_gia_tri_khach_hang_tron_doi_CLTV\" >X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng tr\u1ecdn \u0111\u1eddi (CLTV)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/toi-uu-chi-phi-cho-nha-ban-le-voi-google-bigquerry\/#Xay_dung_chien_luoc_gia_dong\" >X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/toi-uu-chi-phi-cho-nha-ban-le-voi-google-bigquerry\/#Phan_tich_tac_dong_cua_gia_ca_den_doanh_thu_va_loi_nhuan\" >Ph\u00e2n t\u00edch t\u00e1c \u0111\u1ed9ng c\u1ee7a gi\u00e1 c\u1ea3 \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/toi-uu-chi-phi-cho-nha-ban-le-voi-google-bigquerry\/#Phan_tich_hieu_qua_cua_cac_chuong_trinh_khuyen_mai\" >Ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/gcloudvn.com\/en\/kienthuc\/toi-uu-chi-phi-cho-nha-ban-le-voi-google-bigquerry\/#Ket_luan\" >Conclusion\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Chi_phi_cua_doanh_nghiep_ban_le_khi_ap_dung_chua_tot_cac_giai_phap_cong_nghe\"><\/span><b>Chi ph\u00ed c\u1ee7a doanh nghi\u1ec7p b\u00e1n l\u1ebb khi \u00e1p d\u1ee5ng ch\u01b0a t\u1ed1t c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong b\u00e1n l\u1ebb l\u00e0 m\u1ed9t xu h\u01b0\u1edbng kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. Tuy nhi\u00ean, n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, n\u00f3 c\u00f3 th\u1ec3 g\u00e2y ra nhi\u1ec1u h\u1ec7 l\u1ee5y v\u1ec1 chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi ph\u00ed \u1ea9n m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t khi \u00e1p d\u1ee5ng ch\u01b0a t\u1ed1t c\u00e1c gi\u1ea3i ph\u00e1p n\u00e0y:<\/span><\/p>\n<ol>\n<li><b> Chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u qu\u00e1 cao:<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u1ef1a ch\u1ecdn ph\u1ea7n m\u1ec1m kh\u00f4ng ph\u00f9 h\u1ee3p:<\/b><span style=\"font-weight: 400;\"> Vi\u1ec7c ch\u1ecdn m\u1ed9t ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd d\u1eef li\u1ec7u qu\u00e1 ph\u1ee9c t\u1ea1p ho\u1eb7c kh\u00f4ng t\u01b0\u01a1ng th\u00edch v\u1edbi quy m\u00f4 v\u00e0 nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p s\u1ebd d\u1eabn \u0111\u1ebfn chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u cao h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thi\u1ebfu k\u1ebf ho\u1ea1ch tri\u1ec3n khai r\u00f5 r\u00e0ng:<\/b><span style=\"font-weight: 400;\"> N\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch tri\u1ec3n khai chi ti\u1ebft, vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 m\u1edbi s\u1ebd g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n, k\u00e9o d\u00e0i th\u1eddi gian v\u00e0 t\u0103ng chi ph\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u00e1nh gi\u00e1 th\u1ea5p chi ph\u00ed \u0111\u00e0o t\u1ea1o:<\/b><span style=\"font-weight: 400;\"> Vi\u1ec7c \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m m\u1edbi c\u0169ng l\u00e0 m\u1ed9t kho\u1ea3n chi ph\u00ed \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 quy m\u00f4 l\u1edbn.<\/span><\/li>\n<\/ul>\n<p><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t doanh nghi\u1ec7p b\u00e1n l\u1ebb nh\u1ecf mu\u1ed1n tri\u1ec3n khai m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (CRM) r\u1ea5t ph\u1ee9c t\u1ea1p. H\u1ecd ph\u1ea3i \u0111\u1ea7u t\u01b0 m\u1ed9t kho\u1ea3n ti\u1ec1n l\u1edbn v\u00e0o ph\u1ea7n m\u1ec1m, ph\u1ea7n c\u1ee9ng v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean. Tuy nhi\u00ean, sau khi tri\u1ec3n khai, h\u1ecd nh\u1eadn ra r\u1eb1ng ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 \u00edt nh\u00e2n vi\u00ean s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<ol start=\"2\">\n<li><b> Chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 b\u1ea3o tr\u00ec cao:<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>H\u1ec7 th\u1ed1ng kh\u00f4ng \u1ed5n \u0111\u1ecbnh:<\/b><span style=\"font-weight: 400;\"> C\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00f4ng \u1ed5n \u0111\u1ecbnh, th\u01b0\u1eddng xuy\u00ean x\u1ea3y ra l\u1ed7i s\u1ebd g\u00e2y gi\u00e1n \u0111o\u1ea1n ho\u1ea1t \u0111\u1ed9ng kinh doanh, l\u00e0m m\u1ea5t d\u1eef li\u1ec7u v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chi ph\u00ed nh\u00e2n s\u1ef1:<\/b><span style=\"font-weight: 400;\"> Doanh nghi\u1ec7p ph\u1ea3i thu\u00ea th\u00eam nh\u00e2n vi\u00ean IT \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 b\u1ea3o tr\u00ec h\u1ec7 th\u1ed1ng, t\u0103ng chi ph\u00ed nh\u00e2n s\u1ef1.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chi ph\u00ed n\u00e2ng c\u1ea5p:<\/b><span style=\"font-weight: 400;\"> C\u00f4ng ngh\u1ec7 lu\u00f4n ph\u00e1t tri\u1ec3n, vi\u1ec7c kh\u00f4ng c\u1eadp nh\u1eadt h\u1ec7 th\u1ed1ng th\u01b0\u1eddng xuy\u00ean s\u1ebd khi\u1ebfn doanh nghi\u1ec7p b\u1ecb t\u1ee5t h\u1eadu so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 ph\u1ea3i t\u1ed1n nhi\u1ec1u chi ph\u00ed \u0111\u1ec3 n\u00e2ng c\u1ea5p sau n\u00e0y.<\/span><\/li>\n<\/ul>\n<p><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t doanh nghi\u1ec7p b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn s\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u0169. N\u1ec1n t\u1ea3ng n\u00e0y th\u01b0\u1eddng xuy\u00ean g\u1eb7p ph\u1ea3i l\u1ed7i, t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd d\u1eef li\u1ec7u ch\u1eadm, d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00f4ng th\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kinh doanh k\u1ecbp th\u1eddi.<\/span><\/p>\n<ol start=\"3\">\n<li><b> Chi ph\u00ed c\u01a1 h\u1ed9i:<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u1ea5t kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> Vi\u1ec7c kh\u00f4ng c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 s\u1ebd khi\u1ebfn doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, d\u1eabn \u0111\u1ebfn vi\u1ec7c m\u1ea5t kh\u00e1ch h\u00e0ng sang c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3ng c\u00e1o kh\u00f4ng hi\u1ec7u qu\u1ea3:<\/b><span style=\"font-weight: 400;\"> N\u1ebfu kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ch\u00ednh x\u00e1c, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1ebd kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 mong mu\u1ed1n, d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quy\u1ebft \u0111\u1ecbnh kinh doanh sai l\u1ea7m:<\/b><span style=\"font-weight: 400;\"> Vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00f4ng ch\u00ednh x\u00e1c ho\u1eb7c kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng cho doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<p><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t doanh nghi\u1ec7p b\u00e1n l\u1ebb tung ra m\u1ed9t chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i l\u1edbn d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u00ednh x\u00e1c, d\u1eabn \u0111\u1ebfn vi\u1ec7c h\u00e0ng t\u1ed3n kho qu\u00e1 nhi\u1ec1u v\u00e0 ph\u1ea3i gi\u1ea3m gi\u00e1 s\u00e2u \u0111\u1ec3 ti\u00eau th\u1ee5.<\/span><\/p>\n<ol start=\"4\">\n<li><b> Chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c b\u1ea3o m\u1eadt th\u00f4ng tin:<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>R\u00f2 r\u1ec9 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> N\u1ebfu h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ea3o m\u1eadt t\u1ed1t, th\u00f4ng tin kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecb r\u00f2 r\u1ec9, g\u00e2y t\u1ed5n h\u1ea1i \u0111\u1ebfn uy t\u00edn c\u1ee7a doanh nghi\u1ec7p v\u00e0 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c h\u00ecnh ph\u1ea1t ph\u00e1p l\u00fd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u1ea5t d\u1eef li\u1ec7u:<\/b><span style=\"font-weight: 400;\"> Vi\u1ec7c m\u1ea5t d\u1eef li\u1ec7u quan tr\u1ecdng c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<p><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t doanh nghi\u1ec7p b\u00e1n l\u1ebb b\u1ecb hacker t\u1ea5n c\u00f4ng, d\u1eabn \u0111\u1ebfn vi\u1ec7c m\u1ea5t d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 th\u00f4ng tin thanh to\u00e1n, g\u00e2y t\u1ed5n th\u1ea5t l\u1edbn v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 uy t\u00edn.<\/span><\/p>\n<ol start=\"5\">\n<li><b> Chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m:<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sai l\u1ea7m trong d\u1ef1 b\u00e1o:<\/b><span style=\"font-weight: 400;\"> D\u1eef li\u1ec7u ph\u00e2n t\u00edch kh\u00f4ng ch\u00ednh x\u00e1c c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c d\u1ef1 b\u00e1o sai nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng, g\u00e2y ra t\u00ecnh tr\u1ea1ng t\u1ed3n kho qu\u00e1 nhi\u1ec1u ho\u1eb7c thi\u1ebfu h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sai l\u1ea7m trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh:<\/b><span style=\"font-weight: 400;\"> C\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00f4ng ch\u00ednh x\u00e1c c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng t\u1ed5n th\u1ea5t l\u1edbn.<\/span><\/li>\n<\/ul>\n<p><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t doanh nghi\u1ec7p b\u00e1n l\u1ebb quy\u1ebft \u0111\u1ecbnh m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1edbi d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ph\u00e2n t\u00edch kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, d\u1eabn \u0111\u1ebfn vi\u1ec7c th\u1ea5t b\u1ea1i v\u00e0 ph\u1ea3i r\u00fat lui.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 tr\u00e1nh nh\u1eefng chi ph\u00ed \u1ea9n n\u00e0y, doanh nghi\u1ec7p c\u1ea7n c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch tri\u1ec3n khai c\u00f4ng ngh\u1ec7 d\u1eef li\u1ec7u r\u00f5 r\u00e0ng, l\u1ef1a ch\u1ecdn c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi quy m\u00f4 v\u00e0 nhu c\u1ea7u c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c b\u1ea3o tr\u00ec v\u00e0 n\u00e2ng c\u1ea5p h\u1ec7 th\u1ed1ng.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Toi_uu_hoa_chi_phi_cho_doanh_nghiep_ban_le_nho_Google_BigQuery\"><\/span><b>T\u1ed1i \u01b0u h\u00f3a chi ph\u00ed cho doanh nghi\u1ec7p b\u00e1n l\u1ebb nh\u1edd Google BigQuery<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Google BigQuery<\/b><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 kho d\u1eef li\u1ec7u \u0111\u00e1m m\u00e2y (cloud data warehouse), \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch c\u00e1c t\u1eadp d\u1eef li\u1ec7u l\u1edbn m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. V\u1edbi ki\u1ebfn tr\u00fac kh\u00f4ng m\u00e1y ch\u1ee7 (serverless), BigQuery cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng truy v\u1ea5n v\u00e0 ph\u00e2n t\u00edch h\u00e0ng petabyte d\u1eef li\u1ec7u ch\u1ec9 trong v\u00e0i gi\u00e2y, m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c qu\u1ea3n l\u00fd c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng ph\u1ee9c t\u1ea1p.<\/span><\/p>\n<p><b>C\u00e1c t\u00ednh n\u0103ng n\u1ed5i b\u1eadt:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn:<\/b><span style=\"font-weight: 400;\"> BigQuery c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd h\u00e0ng petabyte d\u1eef li\u1ec7u ch\u1ec9 trong v\u00e0i gi\u00e2y, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn c\u1ee7a c\u00e1c doanh nghi\u1ec7p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed1c \u0111\u1ed9 truy v\u1ea5n nhanh:<\/b><span style=\"font-weight: 400;\"> Nh\u1edd ki\u1ebfn tr\u00fac x\u1eed l\u00fd song song v\u00e0 t\u1ed1i \u01b0u h\u00f3a, BigQuery cung c\u1ea5p t\u1ed1c \u0111\u1ed9 truy v\u1ea5n nhanh ch\u00f3ng, gi\u00fap ng\u01b0\u1eddi d\u00f9ng nhanh ch\u00f3ng c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chi ph\u00ed h\u1ee3p l\u00fd:<\/b><span style=\"font-weight: 400;\"> V\u1edbi m\u00f4 h\u00ecnh thanh to\u00e1n theo s\u1ed1 li\u1ec7u qu\u00e9t, ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 tr\u1ea3 ti\u1ec1n cho nh\u1eefng g\u00ec m\u00ecnh s\u1eed d\u1ee5ng, gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Linh ho\u1ea1t:<\/b><span style=\"font-weight: 400;\"> BigQuery t\u00edch h\u1ee3p v\u1edbi nhi\u1ec1u d\u1ecbch v\u1ee5 kh\u00e1c c\u1ee7a Google Cloud Platform, gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng c\u00e1c pipeline x\u1eed l\u00fd d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Safety and security:<\/b><span style=\"font-weight: 400;\"> BigQuery cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng b\u1ea3o m\u1eadt m\u1ea1nh m\u1ebd \u0111\u1ec3 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u1edbi kh\u1ea3 n\u0103ng x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 nh\u01b0 \u0111\u00e3 k\u1ec3 tr\u00ean, BigQuery cung c\u1ea5p cho c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u1ea3m chi ph\u00ed. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch c\u1ee5 th\u1ec3 m\u00e0 BigQuery c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quan_ly_hang_ton_hieu_qua\"><\/span><b>Qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n hi\u1ec7u qu\u1ea3<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>D\u1ef1 b\u00e1o ch\u00ednh x\u00e1c nhu c\u1ea7u:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb l\u00e0 d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1edbi BigQuery, vi\u1ec7c n\u00e0y tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch l\u1ecbch s\u1eed b\u00e1n h\u00e0ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng kh\u00e1c, BigQuery c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c, gi\u00fap doanh nghi\u1ec7p l\u00ean k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t v\u00e0 nh\u1eadp h\u00e0ng ph\u00f9 h\u1ee3p.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: M\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng BigQuery \u0111\u1ec3 d\u1ef1 b\u00e1o nhu c\u1ea7u c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m m\u00f9a h\u00e8 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u b\u00e1n h\u00e0ng c\u1ee7a c\u00e1c n\u0103m tr\u01b0\u1edbc, t\u1eeb \u0111\u00f3 l\u00ean k\u1ebf ho\u1ea1ch nh\u1eadp h\u00e0ng ph\u00f9 h\u1ee3p, tr\u00e1nh t\u00ecnh tr\u1ea1ng t\u1ed3n kho qu\u00e1 nhi\u1ec1u ho\u1eb7c thi\u1ebfu h\u00e0ng.<\/span><\/li>\n<\/ul>\n<p><b>T\u1ed1i \u01b0u h\u00f3a m\u1ee9c t\u1ed3n kho:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean c\u00e1c d\u1ef1 b\u00e1o nhu c\u1ea7u ch\u00ednh x\u00e1c, BigQuery gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh m\u1ee9c t\u1ed3n kho t\u1ed1i \u01b0u cho t\u1eebng s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m thi\u1ec3u chi ph\u00ed l\u01b0u kho, h\u1ea1n ch\u1ebf h\u00e0ng t\u1ed3n qu\u00e1 nhi\u1ec1u ho\u1eb7c qu\u00e1 \u00edt, v\u00e0 \u0111\u1ea3m b\u1ea3o lu\u00f4n c\u00f3 \u0111\u1ee7 h\u00e0ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: M\u1ed9t si\u00eau th\u1ecb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng BigQuery \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c t\u1ed3n kho t\u1ed1i \u01b0u cho c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng, gi\u00fap gi\u1ea3m thi\u1ec3u t\u00ecnh tr\u1ea1ng h\u00e0ng h\u00f3a b\u1ecb h\u1ecfng h\u00f3c v\u00e0 l\u00e3ng ph\u00ed.<\/span><\/li>\n<\/ul>\n<p><b>Qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n theo m\u00f9a:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh m\u00f9a v\u1ee5, vi\u1ec7c qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n. BigQuery gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng theo m\u00f9a, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 s\u1ea3n xu\u1ea5t, nh\u1eadp h\u00e0ng v\u00e0 khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: M\u1ed9t c\u1eeda h\u00e0ng b\u00e1n \u0111\u1ed3 b\u01a1i c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng BigQuery \u0111\u1ec3 d\u1ef1 b\u00e1o nhu c\u1ea7u c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed3 b\u01a1i trong m\u00f9a h\u00e8, v\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n cho ph\u00f9 h\u1ee3p.<\/span><\/li>\n<\/ul>\n<p><b>Ph\u00e1t hi\u1ec7n h\u00e0ng t\u1ed3n ch\u1eadm:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">BigQuery gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1eadm, h\u00e0ng t\u1ed3n kho qu\u00e1 l\u00e2u. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p x\u1eed l\u00fd k\u1ecbp th\u1eddi nh\u01b0 gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i ho\u1eb7c thanh l\u00fd \u0111\u1ec3 gi\u1ea3i ph\u00f3ng v\u1ed1n v\u00e0 t\u0103ng doanh thu.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: M\u1ed9t c\u1eeda h\u00e0ng \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng BigQuery \u0111\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c m\u1eabu \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u0169 kh\u00f4ng b\u00e1n ch\u1ea1y, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 k\u00edch c\u1ea7u ti\u00eau d\u00f9ng.<\/span><\/li>\n<\/ul>\n<p><b>T\u1ed1i \u01b0u h\u00f3a chu\u1ed7i cung \u1ee9ng:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p d\u1eef li\u1ec7u t\u1eeb c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c nhau nh\u01b0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kho, h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng, BigQuery gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 to\u00e0n b\u1ed9 chu\u1ed7i cung \u1ee9ng. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c quy tr\u00ecnh, gi\u1ea3m th\u1eddi gian giao h\u00e0ng v\u00e0 gi\u1ea3m chi ph\u00ed v\u1eadn chuy\u1ec3n.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ed3 gia d\u1ee5ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng BigQuery \u0111\u1ec3 theo d\u00f5i qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t, v\u1eadn chuy\u1ec3n v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ngh\u1ebdn v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Ca_nhan_hoa_trai_nghiem_khach_hang\"><\/span><b>C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>X\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng chi ti\u1ebft<\/b><\/p>\n<p><span style=\"font-weight: 400;\">BigQuery gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 chi ti\u1ebft v\u1ec1 t\u1eebng kh\u00e1ch h\u00e0ng, bao g\u1ed3m l\u1ecbch s\u1eed mua h\u00e0ng, h\u00e0nh vi mua s\u1eafm, s\u1edf th\u00edch v\u00e0 c\u00e1c th\u00f4ng tin demograph. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang s\u1eed d\u1ee5ng BigQuery \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng mua, k\u00edch c\u1ee1 y\u00eau th\u00edch, v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u01b0a chu\u1ed9ng.<\/span><\/li>\n<\/ul>\n<p><b>C\u00e1 nh\u00e2n h\u00f3a khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng chi ti\u1ebft, BigQuery gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i m\u00e0 c\u00f2n t\u1ea1o c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t si\u00eau th\u1ecb c\u00f3 th\u1ec3 g\u1eedi email khuy\u1ebfn m\u00e3i cho kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd th\u01b0\u1eddng mua ho\u1eb7c nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1.<\/span><\/li>\n<\/ul>\n<p><b>T\u1ea1o c\u00e1c tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u00e1 nh\u00e2n h\u00f3a:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">BigQuery gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u00e1 nh\u00e2n h\u00f3a tr\u00ean website ho\u1eb7c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. V\u00ed d\u1ee5, khi m\u1ed9t kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o website, h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng hi\u1ec3n th\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ecbch s\u1eed mua h\u00e0ng.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t trang web b\u00e1n s\u00e1ch tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 g\u1ee3i \u00fd cho kh\u00e1ch h\u00e0ng nh\u1eefng cu\u1ed1n s\u00e1ch m\u1edbi d\u1ef1a tr\u00ean th\u1ec3 lo\u1ea1i s\u00e1ch m\u00e0 h\u1ecd th\u01b0\u1eddng \u0111\u1ecdc.<\/span><\/li>\n<\/ul>\n<p><b>Ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a website:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">BigQuery gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean website, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh nh\u1eefng trang web \u0111\u01b0\u1ee3c truy c\u1eadp nhi\u1ec1u nh\u1ea5t, nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t, v\u00e0 nh\u1eefng \u0111i\u1ec3m m\u00e0 kh\u00e1ch h\u00e0ng g\u1eb7p kh\u00f3 kh\u0103n khi s\u1eed d\u1ee5ng website.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng BigQuery \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean website, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/li>\n<\/ul>\n<p><b>T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch marketing:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">BigQuery gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing v\u00e0 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng k\u00eanh qu\u1ea3ng c\u00e1o, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng k\u00eanh mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng BigQuery \u0111\u1ec3 so s\u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u00e0 Google Ads, t\u1eeb \u0111\u00f3 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21161\" src=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2025\/01\/Thang-72024-2025-01-13T093916.408.jpg\" alt=\"\" width=\"600\" height=\"375\" srcset=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2025\/01\/Thang-72024-2025-01-13T093916.408.jpg 600w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2025\/01\/Thang-72024-2025-01-13T093916.408-18x12.jpg 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Toi_uu_hoa_gia_ca\"><\/span><b>T\u1ed1i \u01b0u h\u00f3a gi\u00e1 c\u1ea3<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Ph\u00e2n t\u00edch \u0111\u1ed9 \u0111\u00e0n h\u1ed3i gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m<\/b><\/p>\n<p><span style=\"font-weight: 400;\">BigQuery gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u00e2n t\u00edch m\u1ed1i quan h\u1ec7 gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 l\u01b0\u1ee3ng h\u00e0ng b\u00e1n ra c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m. B\u1eb1ng c\u00e1ch so s\u00e1nh doanh s\u1ed1 b\u00e1n h\u00e0ng khi thay \u0111\u1ed5i gi\u00e1, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 t\u1ed1i \u01b0u cho t\u1eebng s\u1ea3n ph\u1ea9m, gi\u00fap t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t c\u1eeda h\u00e0ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng BigQuery \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng c\u1ee7a c\u00e1c m\u1eabu \u0111i\u1ec7n tho\u1ea1i kh\u00e1c nhau trong nh\u1eefng kho\u1ea3ng th\u1eddi gian gi\u00e1 c\u1ea3 bi\u1ebfn \u0111\u1ed9ng. T\u1eeb \u0111\u00f3, c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 n\u00e0o gi\u00fap b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec7n tho\u1ea1i nh\u1ea5t v\u00e0 mang l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t.<\/span><\/li>\n<\/ul>\n<p><b>So s\u00e1nh gi\u00e1 c\u1ea3 v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/b><\/p>\n<p><span style=\"font-weight: 400;\">BigQuery gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb theo d\u00f5i gi\u00e1 c\u1ea3 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch so s\u00e1nh gi\u00e1 c\u1ea3 c\u1ee7a m\u00ecnh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 m\u1ed9t c\u00e1ch linh ho\u1ea1t \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t si\u00eau th\u1ecb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng BigQuery \u0111\u1ec3 so s\u00e1nh gi\u00e1 c\u1ea3 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m v\u1edbi c\u00e1c si\u00eau th\u1ecb kh\u00e1c trong khu v\u1ef1c. T\u1eeb \u0111\u00f3, si\u00eau th\u1ecb c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 c\u1ee7a m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Xac_dinh_gia_tri_khach_hang_tron_doi_CLTV\"><\/span><b>X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng tr\u1ecdn \u0111\u1eddi (CLTV)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">BigQuery gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb t\u00ednh to\u00e1n gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng tr\u1ecdn \u0111\u1eddi (CLTV), t\u1ee9c l\u00e0 t\u1ed5ng doanh thu m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng mang l\u1ea1i cho doanh nghi\u1ec7p trong su\u1ed1t th\u1eddi gian h\u1ecd l\u00e0 kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch CLTV, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao v\u00e0 \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1eef ch\u00e2n h\u1ecd.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng BigQuery \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u00ednh to\u00e1n CLTV c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t cho nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 CLTV cao.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Xay_dung_chien_luoc_gia_dong\"><\/span><b>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u1ed9ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">BigQuery gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u1ed9ng, t\u1ee9c l\u00e0 thay \u0111\u1ed5i gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 th\u1eddi gian trong ng\u00e0y, ng\u00e0y trong tu\u1ea7n, m\u00f9a v\u1ee5, ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng BigQuery \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng v\u00e0 gi\u00e1 ph\u00f2ng trong c\u00e1c ng\u00e0y kh\u00e1c nhau trong tu\u1ea7n. T\u1eeb \u0111\u00f3, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0o nh\u1eefng ng\u00e0y \u00edt ng\u01b0\u1eddi \u0111\u1eb7t ph\u00f2ng.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Phan_tich_tac_dong_cua_gia_ca_den_doanh_thu_va_loi_nhuan\"><\/span><b>Ph\u00e2n t\u00edch t\u00e1c \u0111\u1ed9ng c\u1ee7a gi\u00e1 c\u1ea3 \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21160\" src=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2025\/01\/Thang-72024-2025-01-13T093955.352.jpg\" alt=\"\" width=\"600\" height=\"375\" srcset=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2025\/01\/Thang-72024-2025-01-13T093955.352.jpg 600w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2025\/01\/Thang-72024-2025-01-13T093955.352-18x12.jpg 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">BigQuery gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u00e2n t\u00edch t\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c thay \u0111\u1ed5i gi\u00e1 c\u1ea3 \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. B\u1eb1ng c\u00e1ch so s\u00e1nh doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn tr\u01b0\u1edbc v\u00e0 sau khi thay \u0111\u1ed5i gi\u00e1, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t nh\u00e0 h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng BigQuery \u0111\u1ec3 ph\u00e2n t\u00edch t\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c t\u0103ng gi\u00e1 m\u00f3n \u0103n l\u00ean doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. T\u1eeb \u0111\u00f3, nh\u00e0 h\u00e0ng c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean ti\u1ebfp t\u1ee5c t\u0103ng gi\u00e1 hay kh\u00f4ng.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Phan_tich_hieu_qua_cua_cac_chuong_trinh_khuyen_mai\"><\/span><b>Ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>\u0110o l\u01b0\u1eddng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn t\u0103ng th\u00eam<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ednh to\u00e1n doanh thu tr\u1ef1c ti\u1ebfp:<\/b><span style=\"font-weight: 400;\"> BigQuery gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb d\u1ec5 d\u00e0ng t\u00ednh to\u00e1n doanh thu tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i. B\u1eb1ng c\u00e1ch so s\u00e1nh doanh thu tr\u01b0\u1edbc v\u00e0 sau khi tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 c\u1ee7a t\u1eebng ch\u01b0\u01a1ng tr\u00ecnh.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch l\u1ee3i nhu\u1eadn bi\u00ean:<\/b><span style=\"font-weight: 400;\"> Ngo\u00e0i doanh thu, BigQuery c\u00f2n gi\u00fap t\u00ednh to\u00e1n l\u1ee3i nhu\u1eadn bi\u00ean c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m sau khi \u00e1p d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh v\u1ec1 m\u1eb7t l\u1ee3i nhu\u1eadn.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t si\u00eau th\u1ecb \u00e1p d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 50% cho c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa. BigQuery s\u1ebd gi\u00fap t\u00ednh to\u00e1n t\u1ed5ng doanh thu t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa trong th\u1eddi gian di\u1ec5n ra ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 so s\u00e1nh v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. \u0110\u1ed3ng th\u1eddi, BigQuery c\u0169ng gi\u00fap t\u00ednh to\u00e1n l\u1ee3i nhu\u1eadn bi\u00ean c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m s\u1eefa sau khi gi\u1ea3m gi\u00e1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 xem ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><b>\u0110\u00e1nh gi\u00e1 h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng tham gia:<\/b><span style=\"font-weight: 400;\"> BigQuery gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o tham gia v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, t\u1eeb \u0111\u00f3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> BigQuery gi\u00fap so s\u00e1nh gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng tham gia ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng tham gia. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch t\u1ea7n su\u1ea5t mua h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> BigQuery gi\u00fap ph\u00e2n t\u00edch t\u1ea7n su\u1ea5t mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng sau khi tham gia ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng duy tr\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang \u00e1p d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 20% cho kh\u00e1ch h\u00e0ng m\u1edbi. BigQuery s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi tham gia ch\u01b0\u01a1ng tr\u00ecnh, so s\u00e1nh gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh c\u1ee7a h\u1ecd v\u1edbi kh\u00e1ch h\u00e0ng c\u0169, v\u00e0 ph\u00e2n t\u00edch t\u1ea7n su\u1ea5t mua h\u00e0ng c\u1ee7a h\u1ecd trong 6 th\u00e1ng ti\u1ebfp theo.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><b>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng k\u00eanh:<\/b><span style=\"font-weight: 400;\"> BigQuery gi\u00fap ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o kh\u00e1c nhau trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng tham gia ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ednh to\u00e1n ROI:<\/b><span style=\"font-weight: 400;\"> BigQuery gi\u00fap t\u00ednh to\u00e1n Return on Investment (ROI) c\u1ee7a t\u1eebng k\u00eanh qu\u1ea3ng c\u00e1o, t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u00e0 Google Ads \u0111\u1ec3 qu\u1ea3ng b\u00e1 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i m\u1edbi. BigQuery s\u1ebd gi\u00fap so s\u00e1nh s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb m\u1ed7i k\u00eanh, chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed7i k\u00eanh v\u00e0 doanh thu t\u1ea1o ra t\u1eeb m\u1ed7i k\u00eanh.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><b>Ph\u00e2n t\u00edch xu h\u01b0\u1edbng v\u00e0 h\u00e0nh vi mua s\u1eafm<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y:<\/b><span style=\"font-weight: 400;\"> BigQuery gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0o b\u00e1n ch\u1ea1y nh\u1ea5t trong qu\u00e1 tr\u00ecnh di\u1ec5n ra ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch h\u00e0nh vi mua h\u00e0ng theo nh\u00f3m kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> BigQuery gi\u00fap ph\u00e2n t\u00edch h\u00e0nh vi mua s\u1eafm c\u1ee7a c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p h\u01a1n.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eg:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t si\u00eau th\u1ecb \u00e1p d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i gi\u1ea3m gi\u00e1 30% cho c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1. BigQuery s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u1eefng s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1 n\u00e0o b\u00e1n ch\u1ea1y nh\u1ea5t trong th\u1eddi gian di\u1ec5n ra ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng mua c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y.<\/span><\/li>\n<\/ul>\n<p><b>In short,<\/b><span style=\"font-weight: 400;\"> Google BigQuery l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap doanh nghi\u1ec7p b\u00e1n l\u1ebb t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng, gi\u1ea3m chi ph\u00ed v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn. N\u1ebfu doanh nghi\u1ec7p mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 nh\u1eefng l\u1ee3i \u00edch v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng Google Bigquery cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 <a href=\"https:\/\/gcloudvn.com\/en\/dang-ky-dung-thu\/\">Contact Gimasys<\/a> &#8211; Google Cloud\u2019s Premier Partner &#8211; \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft nh\u1ea5t<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><b>Conclusion\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/gcloudvn.com\/en\/bigquery\/\"><b>Google BigQuery<\/b><\/a><span style=\"font-weight: 400;\"> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh \u0111\u1eafc l\u1ef1c cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a BigQuery, c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a h\u00e0ng t\u1ed3n, n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t h\u01a1n. V\u1edbi chi ph\u00ed h\u1ee3p l\u00fd v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng linh ho\u1ea1t, BigQuery l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p ho\u00e0n h\u1ea3o \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"templatera_shortcode\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-blue\" ><div class=\"vc_message_box-icon\"><i class=\"vc-mono vc-mono-technorati\"><\/i><\/div><p><a href=\"https:\/\/gcloudvn.com\/en\/main-logo-1\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-664\" src=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2021\/06\/main-logo-1.png\" alt=\"\" width=\"221\" height=\"72\" srcset=\"https:\/\/gcloudvn.com\/wp-content\/uploads\/2021\/06\/main-logo-1.png 214w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2021\/06\/main-logo-1-18x6.png 18w, https:\/\/gcloudvn.com\/wp-content\/uploads\/2021\/06\/main-logo-1-183x60.png 183w\" sizes=\"auto, (max-width: 221px) 100vw, 221px\" \/><\/a>As a senior partner of Google in Vietnam, Gimasys has more than 10+ years of experience, consulting on implementing digital transformation for 2000+ domestic corporations. Some typical customers Jetstar, Dien Quan Media, Heineken, Jollibee, Vietnam Airline, HSC, SSI...<\/p>\n<p>Gimasys is currently a strategic partner of many major technology companies in the world such as Salesforce, Oracle Netsuite, Tableau, Mulesoft.<\/p>\n<p>Contact Gimasys - Google Cloud Premier Partner for advice on strategic solutions suitable to the specific needs of your business:<\/p>\n<ul>\n<li>Email: gcp@gimasys.com<\/li>\n<li>Hotline: 0974 417 099<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb, vi\u1ec7c qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh l\u00e0 m\u1ed9t b\u00e0i to\u00e1n nan gi\u1ea3i \u0111\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p. Google&hellip;","protected":false},"author":2,"featured_media":21162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,135],"tags":[],"class_list":["post-21154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kienthuc","category-google-cloud-platform","entry","has-media"],"_links":{"self":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/posts\/21154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/comments?post=21154"}],"version-history":[{"count":0,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/posts\/21154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/media\/21162"}],"wp:attachment":[{"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/media?parent=21154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/categories?post=21154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gcloudvn.com\/en\/wp-json\/wp\/v2\/tags?post=21154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}