Flow now available as an additional Google service for Workspace customers

In today's digital world, video is no longer an option but a necessity for effective communication. However, the biggest obstacle for many organizations remains the complex, costly, and time-consuming production process.

Flow, a groundbreaking AI-powered video editing tool from Google, built with and for creators, was created to address this challenge. It allows anyone, from marketers to teachers, to transform simple ideas into high-resolution videos in just minutes.

Today, Google is pleased to announce a significant milestone: Flow is now officially available as an add-on service for Google Workspace. This is incredibly important for organizations, as it provides granular administrative permissions, ensuring that administrators can grant the right permissions to the right users while securely managing data and access in line with company policies.

What is Flow? The power of AI in storytelling.

Flow is not just a tool, but a virtual film studio powered by Google's most powerful AI generation models such as Veo 3.1 and Nano Banana Pro. Về cơ bản, nó là một trợ lý sáng tạo, giúp bạn:

• Transforming ideas into visual narratives: Simply provide natural language prompts, and Flow will transform them into stunning visuals and cinematic shots, creating a coherent and engaging story.
• Seamless content creation: Easily create images, short videos, B-roll footage, and complete stories without the need for professional cameras or production teams.
• Incredible production speed: Shorten the process from an initial idea to a finished high-resolution video in just minutes, instead of weeks or months.
• Making learning come alive: This is a game-changing tool for education. Teachers and students can transform complex topics—such as the unfolding of historical events, scientific processes, or summaries of literary works—into vivid, engaging videos. This makes abstract concepts easier to visualize and understand than ever before.

The benefits of Flow for businesses: More than just video, it's a competitive advantage.

Integrating Flow into your workflow not only delivers visually stunning videos but also generates tangible and sustainable business benefits.

1. Outstanding cost savings in production.

This is the most obvious benefit. Compare the cost of producing a traditional advertising video (hiring a team, models, locations, post-production) to simply providing a few text prompts. Flow helps cut virtually all production costs for marketing content, internal training videos, or product introduction videos, freeing up budget for other strategic activities.

2. Accelerate speed to market and respond flexibly.

In modern marketing, speed is everything. With Flow, your team can create dozens of variations of a single advertising video for A/B testing in just one morning. They can quickly produce a trending social media video, or create a crisis response video instantly. This flexible responsiveness is a huge competitive advantage.

3. Democratize innovation, empower all departments.

Previously, video creation was often limited to marketing or design departments. With Flow, every department can become a creator:

• Human Resources Department: Create engaging welcome videos for new employees and videos explaining company policies.
• Sales Department: Create personalized product introduction videos for each potential customer.
• Training Department: Transform dry training materials into engaging video courses, enhancing the effectiveness of knowledge acquisition.

4. Enhance brand recognition.

Say goodbye to the soulless stock videos your competitors are using. Flow lets you create truly unique visual content that reflects your brand's personality and style. You can specify the colors, atmosphere, and signature visual elements to ensure consistency across all your media channels.

Getting Started: A Detailed Guide for Administrators and Users

Flow becoming an add-on service provides maximum flexibility in management.

For Administrators:

The control is now entirely in your hands. Flow's default state depends on your organization's current settings for "Additional Google Services".

1. Scenario 1: “Additional Google services” are ON
   • If your organization currently has this setting enabled, the Flow service will be enabled by default for all users.
   • You have full control to disable this service at the domain level, for individual organizational units (OUs), or for specific user groups to ensure that only those who need it have access.
2. Scenario 2: “Additional Google services” are OFF
   • If this setting is off, Flow will also be turned off by default.
   • To allow users access, you need to go to the Admin Console and enable Flow for the desired OUs or groups.

For End Users:

• No installation required: If your administrator has enabled Flow for you, you can start using it immediately without any setup.

Implementation schedule

The service will be rolled out quickly to all eligible customers.

• For both Rapid Release and Scheduled Release domains: Full rollout (1-3 days for features to become visible) begins on January 14, 2026.

Availability

Flow is available across a range of Google Workspace packages, ensuring accessibility for a wide range of customers:

Available for the following Google Workspace plans:

• Business Starter, Business Standard, Business Plus
• Enterprise Starter, Enterprise Standard, Enterprise Plus
• Education Standard, Education Plus

Also available for users with the following add-ons:

• Google AI Ultra for Business
• Google AI Pro for Education

The launch of Flow as an add-on service marks a significant step forward, bringing advanced AI filmmaking technology into the enterprise environment in a secure and controlled manner. Get ready to tell your stories more visually and impactfully than ever before.