Case Study 50 customers successfully applying Google Gemini

In Gemini at Work, Google brought a panoramic view of the power of AI when applied in practice. With nearly 50 case studies from leading organizations around the world, the event clearly demonstrated that AI is not just a future technology but has become a driving force for innovation and development in many industries. Want to know how the world's leading companies are leveraging AI to achieve outstanding success? Let's explore the fascinating stories at the Gemini at Work event through the article below.

Google Cloud – Strategic AI Platform Partner

During the event, Google shared nearly 50 success stories from large and small organizations around the world, from innovative startups such as PODS and Snap to multinational corporations like Volkswagen US and Warner Bros. Discovery. This shows that GenAI is making a significant impact when applied at scale. . Google is also seeing significant productivity gains through Gemini for Google Workspace, with customers saving an average of 105 minutes per user, per week, according to Google’s recent study of enterprise customers.

Google Cloud's growth momentum continues to grow with the establishment and expansion of partnerships with leading brands such as Airtel, Asteroid Institute, CMA CGM, and more. This shows the growing trust that businesses large and small are placing in Google Cloud as a strategic GenAI platform. Google conducted research with its customers and partners and found that they are choosing Google Cloud as their GenAI strategy partner for four distinct reasons:

• With Google Cloud, businesses have access to a diverse library of AI models, including Gemini, and can customize them to their specific needs. From creating intelligent AI agents to building unique user experiences, Vertex AI provides a flexible and powerful platform for businesses to innovate.

• Vertex AI helps businesses simplify the process of developing and deploying AI applications. With a single platform, businesses can easily discover, adapt, and deploy AI models, thereby reducing time to market and increasing business efficiency.

• Google Cloud offers a comprehensive approach to ensuring the accuracy and reliability of AI applications. By combining advanced AI models with deep industry knowledge, Google helps businesses build AI applications that are reliable and tailored to their customers' needs.

• Google also provides a flexible and powerful platform for businesses to explore, adapt, and deploy AI applications. With a diverse portfolio of AI models, including Gemini, and powerful development tools, Vertex AI helps businesses simplify the process of developing and deploying AI applications while ensuring accuracy and reliability.

Six Common GenAI Use Cases

Google sees AI making a significant impact in a variety of areas. From helping customers find the right products to assisting healthcare workers in their work, GenAI is proving to be capable of performing complex tasks with great efficiency. Google sees GenAI focusing on six use cases:

Customer agents help make great recommendations

Customer agents work seamlessly across channels including the web, mobile, and point of sale, and can be integrated into product experiences with voice and video.

• Bell Canada pioneered using digital agents to provide self-service — improving customer experience and delivering $20 million in cost savings.
• Best Buy resolves issues up to 90 seconds faster using automated call summarization.
• GoTo Group launched Dira, a Bahasa Indonesia AI-powered voice assistant integrated into their GoPay fintech app. Customers use voice commands and complete tasks like bill payments and money transfers with fewer steps. Check out a live demo of the app from GoTo in this video.
• ScottsMiracle-Gro built an AI agent on Google Cloud Vertex AI to provide tailored gardening advice and product recommendations.
• Snap deployed the multimodal capability of Gemini within their “My AI” chatbot and has since seen over 2.5x as much engagement within Snapping to My AI in the United States.
• Telecom Italia (TIM) implemented a Google-powered voice agent to address many customer calls, increasing efficiency by 20%.
• UPS Capital l uses an agent built on Google Cloud technology to analyze package movements, insurance claims, and address data in real time to identify anomalies.
• Volkswagen US built a virtual assistant in the myVW app, where drivers can explore their owners’ manuals and ask questions such as, “How do I change a flat tire?” or “What does this digital cockpit indicator light mean?” Users can also use Gemini’s multi-modal capabilities to see helpful information and context on indicator lights simply by pointing their smartphone cameras at their dashboards. Watch how the myVW app works in this demo.

We continue to build on this momentum with our own packaged agents. For example, today we are announcing Customer Engagement Suite with Google AI, an end-to-end application that combines the rich features of our leading Contact Center AI solution with the latest gen AI capabilities.

This new solution offers four key benefits:

• Omnichannel features, so you can orchestrate consistent customer experiences across web, mobile, voice, email, and apps with a single platform.
• Multimodal approach, so your customers can use text, voice, and images.
• Rule-based controls AND generative AI so you can address a broad range of issues that may come up from your customers. For instance, a customer speaking with a bank representative may have to verify their identity through a specific set of verification questions. At the same time, they may ask the bank: “Tell me what’s the best mortgage offering for me? Can you compare it across the products you offer?” The first requires a deterministic flow. The second requires a generative flow.
• Grounding to provide the highest levels of accuracy

All of this can be connected with any customer service application — whether it’s a SaaS application like Salesforce, Servicenow, SAP, Dynamics, or Oracle — or an on-premise app.

Employee agents help workers collaborate and get more done

Employee agents can streamline processes, manage repetitive tasks, answer employee questions, as well as edit and translate critical communications.

• Click Therapeutics develops prescription digital therapeutics designed to treat disease. Their Clinical Operations team leverages Gemini for Google Workspace to transform complex operations data into actionable insights; so they can quickly pinpoint ways to streamline the patient experience in clinical trials.
• Dun & Bradstreet built an email-generation tool with Gemini that helps sellers create tailored, personalized communications to prospects and customers for its research services. They also developed intelligent search capabilities to help users with complex queries like, "Find me all the companies in this area with a high ESG rating."
• Elanco, a world leader in animal health, has implemented a gen AI framework, powered by Vertex AI and Gemini, to support critical business processes, such as Pharmacovigilance, Customer Orders, and Clinical Insights. This has resulted in an estimated ROI of $1.9 million since launching last year.
• Randstad is using Gemini for Google Workspace to enhance our relationships internally and externally with candidates, making them more efficient and giving them time back to focus on the human aspect of their work.
• SURA Investments, the largest Asset Manager in Latin America, developed a gen AI-powered analysis model for employees built on Google Cloud that allows them to better understand customer needs. It has already improved sentiment analysis on more than 90% of calls and delivered a 10-point increase in customer satisfaction.
• Thomson Reuters added Gemini Pro to its suite of large language models (LLM). The 2 million token context window makes some skills as much as 10x times faster to process and unlocks the ability to create new skills that require the LLM to process entire documents in context

The employee agents we deliver through Gemini for Google Workspace, our leading collaboration and productivity tools, are helping customers get more done, with greater confidence and in less time. In a recent survey of our enterprise customers using Gemini, we found they save an average of 105 minutes per user, per week. And it’s not just about getting more done, but getting it done really well — 75% of daily Gemini for Workspace users say it improves the quality of their work.2

To help more people boost productivity with AI, we're making the Gemini app with enterprise-grade data protection available as part of existing Google Workspace subscriptions. Starting next month, customers will have a round-the-clock brainstorming partner, research assistant, and more, to help where they need it most.

Data agents help you do research and data analysis more effectively

Data agents can help answer questions about internal and external sources, synthesize research, develop new models — and, best of all, help find the questions we haven’t even thought to ask yet, and then get the answers.

• Crop Science team Bayer developed a Field Answers application built on Vertex AI to make critical, timely decisions in the field, contributing to more sustainable and efficient farming.
• CME Group is building a first-of-its-kind cloud-based commodities trading platform with Google Cloud’s AI tools built in, offering CME’s trading customers access to deeper insights and smarter trades as well as rapid experimentation on new trading strategies that won’t interrupt existing trade flows
• Hiscox, one of the oldest syndicates in Lloyd's of London, used BigQuery and Vertex AI to create the first AI-enhanced lead underwriting model, automating quoting for complex risks, from three days down to a few minutes.
• Ipsos, a multinational market research firm, built a data analysis tool grounded in Google Search for its market researchers, eliminating the need for time-consuming requests to analysts.
• Intelligencia AI, a healthcare technology company, uses Cloud SQL for Postgres for the data infrastructure that powers its AI-driven drug development predictions, enabling the company to deliver accurate and transparent results to customers, while reducing overhead.
• NeuroPace, a medical device company, built a solution using Google Cloud gen AI technologies, to quickly identify effective epilepsy treatment options. By analyzing brainwave patterns, they can find similar patients and apply successful therapies faster.
• Warner Bros. Discovery built an AI captioning tool with Vertex AI and saw a 50% reduction in overall costs, and an 80% reduction in the time it takes to manually caption a file without the use of machine learning. machine learningmachine learning.

Security agents significantly increase the speed of investigations

Security agents automate monitoring and response for greater vigilance and compliance controls. They can also help guard data and models from cyberattacks, such as malicious prompt injection.

• Apex Fintech has accelerated the creation of complex threat detections, reducing the time required from hours to mere seconds with Google SecOps.
• Certify OS is working with Google Cloud to automate credentialing, licensing, and monitoring of medical providers for healthcare networks, relieving the burden of time-consuming and often siloed information.
• Fiserv is working with Gemini in Security Operations to summarize threats, find answers, and detect, validate, and respond to security events faster.
• "Trace" product of NetRise is enabling AI-powered semantic search — built using Google Cloud gen AI — in the software supply chain.

Creative agents can help everyone build design, artistic or production skills

Creative agents can empower organizations with the best design and production skills, working across images, slides, and more. Many businesses are building agents alongside their marketing teams, audio and video production teams, and creative teams to help explore and build creative concepts.

• Formula E is using Google Cloud gen AI to summarize two-hour-long race commentary into a two-minute podcast in any language, using driver data and ongoing seasonal storylines.
• Globo, the largest media group in Latin America, is using Google Cloud’s AI to hyper-personalize content for its streaming users, and create a better experience for spectators.
• PODS, working with advertising agency Tombras, used Gemini to create the “World’s Smartest Billboard,” a campaign on their trucks that could adapt to each neighborhood in New York City. The ads used live feeds of data so they updated in real-time hitting all 299 neighborhoods in just 29 hours creating more than 6,000 headlines.
• PUMA is using Imagen to customize product photos on their website, saving time and ensuring they are locally relevant. PUMA India has already seen a 10% increase in click-through rate, and they share how they did it in this demo.
• Radisson Hotel Group worked with Accenture and Google Cloud to use Vertex AI and Gemini models to personalize its advertising at scale by training AI models on extensive datasets stored in BigQuery; ad teams saw productivity rise 50% while revenue increased from AI-powered campaigns by more than 20%.

Google’s open platform drives more momentum with partners and customers

The success of AI depends on an open platform that offers choice, is easy to integrate with existing systems, and is supported by a broad ecosystem. Google Cloud works closely with important partners, like Accenture and Deloitte, who report more than 45% of their Google Cloud gen AI projects have moved from proof of concept to production. In addition, expanded partnerships and dedicated Google Cloud centers of excellence with Accenture, BCG, Cognizant, Deloitte, HCLTech, KPMG, McKinsey, PwC and Wipro have spurred thousands of successful projects. This collaborative ecosystem is the key to unlocking AI's true potential. At Google Cloud, we truly value our partnership with this ecosystem, which is vital to helping our entire industry in its transformation — from systems updates to organizational change management to an overall mindset shift.

We’re inspired by the ingenuity and speed with which our customers are embracing gen AI. And we continue to work hard to partner with customers to help them deliver real business value in the form of incremental leads, conversions, sales, and profits. We’re committed to taking a bold and responsible approach to make AI helpful for everyone, helping organizations of all sizes solve real-world challenges in entirely new ways.

This is the new way to cloud. It’s a journey we’re on together with all of you — our customers and partners — all around the world.