[RECAP] Event Customer Analytics for Growth Marketing with Google Cloud Platform

08/05/2023

Choosing a Marketing Analytics solution to suit business needs in terms of both goals and costs is a matter of concern today so that businesses can be proactive and master in their strategy. On April 25, 2023, Google Cloud in collaboration with Gimasys - Google Cloud Premiere Partner in Vietnam organized a seminar event with the theme "Customer Analytics for Growth Marketing with Google Cloud Platform".

According to McKinsey's survey of “Why customer analytics matter” showed that: customer data analytics ranked fifth in importance among 13 marketing and sales areas, while in 2015 it was only eighth; This shows that data analytics plays a big role and it will continue to unleash its potential in helping businesses understand customer needs. Therefore, properly understanding and capturing customer data in the strategy development system is a must-have trend for businesses if they don't want to be left behind.

Through the event"Customer Analytics for Growth Marketing with Google Cloud Platform“, the speakers brought a practical perspective on the application Customer Analytics (Customer Analytics) In enterprises, it is necessary to pay attention to important indicators, factors as well as conditions that are necessary for the enterprise to be able to deeply analyze and master the competition in the market.

Some pictures from the event:

[RECAP] Event Customer Analytics for Growth Marketing with Google Cloud Platform 4

[RECAP] Event Customer Analytics for Growth Marketing with Google Cloud Platform 3

[RECAP] Event Customer Analytics for Growth Marketing with Google Cloud Platform 2

[RECAP] Event Customer Analytics for Growth Marketing with Google Cloud Platform

At the event, attendees were able to connect and exchange with speakers from Gimasys & Google about the application of data analysis to gain practical customer insights, thereby implementing individual campaigns. effectively.

With over 17 years of experience, International Management System Integration Co., Ltd (Gimasys) has become a reliable and reputable partner for information technology projects, providing digital transformation solutions for businesses. In addition, Gimasys is also the leading partner of Google Cloud in Vietnam with the goal of providing a fast and effective working solution with a reasonable investment cost.

If you need to consult on the application of Google Cloud solutions that are suitable for your specific needs, please contact: